Why do people immigrate to Nova Scotia— and why do they leave?

The main deciding factor on whether or not immigrants stay in Nova Scotia depends on the job opportunities that are available.

About 46 per cent of immigrants who had left the province between 2011 and 2018 reported that it was due to a lack of employment opportunities. This could be related to finding a job, or finding one that matches with their training or experience.
The top three reasons given for leaving the province, or just thinking about it, were: to seek better job opportunities; better wages and lower taxes; and trying to find better healthcare. Some respondents also reported discrimination in the workplace.
Most of the immigrants who left were younger and more likely to be single. They had relatively the same education level as those who stayed.
What are the factors in destination choice?
A combination of economic and non-economic factors influences an immigrant’s decision to move to Nova Scotia. More than 40 per cent base their choice on job opportunities for themselves and their spouse, and the cost of living.
How can policy makers improve the situation?
Based on the findings in the study, the report recommended that the province should focus on economic immigrants who come with their families. Economic-class immigrants had the smallest retention rate compared to family class and refugee class.

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